Your brand keywords should always be protected. If a competitor bids on your brand name, it drives up your CPC and hands them clicks that should be yours — brand terms convert at the highest ROI of any keyword, so losing that traffic is costly.

What to do if you find someone bidding on your keyword:

• Reach out to them and propose a mutual non-bidding pact — neither side bids on the other's brand terms.
• Already have a pact but still see their ad? Copy the tracking link from their ad and send them the exact campaign so they can exclude your keyword or pause it.

Enter a keyword below to see who's currently bidding on it.